85% conversion within my existing portfolio
- Challenge
- Take Toingg, Swiggy's new app, from pilot to a full commercial launch across Chennai.
- What I did
- Led the rollout end-to-end, from pilot to commercial launch, driving adoption across my restaurant
partners.
- Result
- 85% of the existing portfolio converted onto Toingg.
15–25% quarter-on-quarter GMV growth
- Challenge
- Grow a ₹96Cr annual revenue portfolio of key restaurant brands, quarter after quarter.
- What I did
- Designed discounting strategies and coupon promotions, and pulled demand levers including festive and
special campaigns to grow zonal orders per day.
- Result
- 15–25% QoQ growth in GMV, 30% lift in conversion rates, and higher average order value.
₹50L in monthly ad revenue
- Challenge
- Turn restaurant partners into advertisers on Swiggy's ad platform.
- What I did
- Secured brand partner adoption of Swiggy Ads and premium banner placements.
- Result
- ₹50L in ad revenue every month.
Beat quarterly acquisition targets by 90%+
- Challenge
- Expand Swiggy's hyper-local restaurant supply grid while keeping additions high-margin.
- What I did
- Identified market gaps, onboarded 5–10 new restaurant partners a month, and negotiated commission
rates and marketing spends with new and existing brands.
- Result
- Quarterly acquisition targets beaten by 90%+, with strong partner relationships intact.
Led a team of 8, reporting directly to the CEO
- Scope
- Brand marketing for a portfolio of Indian and international clients, from campaign delivery to client
experience.
- What I did
- Partnered directly with founders and marketing teams to conceptualise, plan and ship creative ad
campaigns on rapid monthly sprint cycles.
From planning and casting to final promotional deliverables
- Scope
- Television commercials for agency clients.
- What I did
- Led advertising end-to-end: planning, casting, execution and promotional deliverables.
Campaigns owned from planning to performance analysis
- Scope
- Strategic campaign planning for restaurant partners across in-app marketing and BTL advertising.
- What I did
- Owned campaigns from planning through execution, including Meta Ads, and analysed their performance.
390k+ followers · 70+ brand partnerships
- Scope
- Brand partnerships across food, lifestyle, beauty, fashion, travel, technology and consumer services.
- What I did
- Grew the audience, and managed every partnership myself: client communication, commercials,
timelines, approvals and reporting.
- Result
- A following of 390k+ and 70+ brands partnered with.
From audience insight to performance analysis
- Scope
- Social-first advertisements for partner brands, keeping the brand's tone and the creator's
authenticity intact.
- What I did
- Audience insight, concept, script, storyboard, shoot direction, editing, platform adaptation,
publishing and performance analysis. See the reels below.
Owned the content calendar across all company handles
- Scope
- Social media strategy for every company handle.
- What I did
- Set the strategy, ran the content calendar, and directed reels. See the reels
below.
